“...this was one of the best two days out of the office I have spent...
” Airlee Gian, Partner Development manager - Microsoft Canada
“Your style and eloquence were enjoyed by all.! All Advocis Chapters should take advantage of your presentation...” Brian Lyall, Sun Life Financial, Sales Manager
“Fred has the uncanny ability to reach and touch each participant through his seminars and his books...
” Cal DeSouza, CEO Belleview Communities
“...when a presenter affects us on a personal level it is very memorable...
” Colleen Adams, Senior Manager Business Development, Bank Of Montreal
“...I have a better understanding and an increased knowledge of how a true leader conducts himself and what one is...
” Frank Marsden, Wells Fargo
“Fred, is one of the best on the planet. He is passionate, dynamic, and his messages are inspiring to all...
” Gary Mauris, Dominion Lending - President / Owner
“Fred's session on the Personalities and Communication Styles completely changed how our employees communicated with each other and our clients…” George De La Rosa, CEO - Luminus Financial
“The magic was when he was on stage. He talked for 3 hours on personality profiles, personal branding, and EQ...
” Glenn Mandziuk, CEO - Thompson Okanagan Tourism Association
“Dear Fred, a ton of excellent feedback...your presentation on leadership really hit the mark...
” Kevin V. Lutz, Regional Sales Manager, Mortgage Specialists, Royal Bank Of Canada
“...great insight that was relevant to our everyday industry...Fred made everyone accountable for their implementation...
” Michelle Depaul, Events Coordinator, RE/MAX of Western Canada
“...your session was, by far one of the most impactful...
” Patrick Nelson, Director, Public Affairs and Communications, Ontario Medical Association
“...changed my life for the better. I am much happier both at work and at home...
” Paul Cardwell, BMW
“He left a lasting... The results from Fred's session gave added value to our consultants
” Paul M. Demay, R.F.P., CFP, FCSI, Regional Director - Okanagan Region, Investors Group Financial Services Inc
“...brought back to MBABC to speak over four times...you are guaranteed that all attendees will walk away with useful tools...
” Rob-Regan Pollak, Education Co-chair, Mortgage Brokers Association Of BC
“I'm not sure how to sum up what you did for me, but what you did for me was and is priceless.” Ryan Miles, West Jet
“...a very energetic and interactive program...his knowledge of the sales process was extensive...
” Stephan Fernandes, NorthWest Mutual Funds, Customer Service Manager
“...you related your examples to our business, our roles, our staff - how it affects our business and our personal lives...
” Tricia, Retention Manager - CIBC Banking
“We received some of the best feedback we have received from a speaker... He made people think in ways they never thought of...
” Weldon LeBlanc, CEO - Kelowna Chamber Of Commerce
Your Path To Awareness
Being An Expert Will Propel Your Business
Posted: 22-Apr-2014 Category:
In business, everyone wants to succeed. However, with so much competition in the marketplace, success is often elusive. In order to be the best, you have to start by being an expert in your industry.
An expert is simply someone who excels in their area of business. You can be a real estate expert or an expert on used cars. You can be an expert in accounting, engineering or childcare.
Expertise is about more than bragging rights or even personal satisfaction. Expertise is a critical marketing tool. We live in a world of clutter. People not only have too many things, but they are exposed to too much information in any given day. With so much excess in their lives, clients are naturally overwhelmed. This leaves most people skeptical and tentative, making it harder for professionals to gain their trust.
By being perceived as an expert, however, you can cut through the clutter.
In essence, people latch onto experts as steady points in a world of chaos, which is why experts retain clients, attract new clients and ultimately succeed.
While many people have the knowledge to be an expert, not nearly enough know how to capitalize on that knowledge and turn it into viable business success. In order to be considered an expert in your field and attain business success, consider the four following steps.
Prove it: No one is an expert just because he or she claims to be one. No, becoming an expert requires something much more substantial. In order to be perceived as an expert, you have to prove that you have the skills, experience and knowledge. Therefore, you need evidence to support your assertion, and that evidence needs to be readily available to your industry peers and your potential clients.
It is one thing to prove your standing with degrees on a wall, but it is another thing to validate your abilities with tangible results. Get articles published. Sell books. Do charitable work in the community. Be a go-to person when needs arise. Ask your clients and business connections for endorsements or testimonials, and always have these records available for easy access when you need to prove your mettle.
Share knowledge. Experts have the confidence to share their knowledge. When clients come to you, always be ready to talk about what you know. More than that, when you are with other people in your industry, be open to talking about what you know and how you came to know it. You can have all the knowledge and skills in the world, but if you are not sharing them with others, no one will ever know it.
Also, never be afraid of a question you cannot answer. Experts do not have all the answers; they just know where to look to get the answers. Your knowledge is like a badge of honor, so you should wear it proudly. True experts are willing and eager to share their knowledge with others.
This is where your clients will have the thought; “if they have much knowledge in a conversation, imagine how much they can help our business when we actually hire them to do so.”
Mentor. An expert is a leader, and no one can lead without followers. However, mentoring is not a one-way relationship. In fact, mentors often refine their skills even more with every person they teach. This not only enhances your ability to do your job, but it also improves your standing in your industry. After all, if you can train other people to be successful, then you have to be successful yourself.
True experts do not only have the skills and knowledge but also the confidence to let someone else step into the spotlight and succeed. This confidence is critical and unique to only the very best. As soon as you become a successful mentor, you become an expert in peoples eyes.
Build partnerships. Being an expert is relative. You can only be an expert in the context of a larger business community. Therefore, if you strive to be an expert, you should always strive to work with others. You cannot be viewed as an expert in your industry if you are not actively part of your industry.
With competition, it can be tempting to shy away from other business seekers, but real experts understand the opposite is needed. As an expert, you should always be building new partnerships. You should look for other like-minded people in your field and recognize their skills. Even an expert cannot do everything. Therefore, a smart partnership can enhance your standing and improve your overall business model.
Moreover, sometimes being an expert requires some exclusivity in knowledge. Your expertise may be impressive, but it is also inherently limited. Therefore, partnering with other respected experts can be mutually beneficial to everyone.
Becoming an expert takes years of work and dedication.
However, some people never get there despite having the necessary knowledge and skill. Harness your potential. Prove yourself, share your knowledge, mentor others and build partnerships. Then you will be seen as an expert, and the results will dramatically impact your business.