“...this was one of the best two days out of the office I have spent...
” Airlee Gian, Partner Development manager - Microsoft Canada
“Your style and eloquence were enjoyed by all.! All Advocis Chapters should take advantage of your presentation...” Brian Lyall, Sun Life Financial, Sales Manager
“Fred has the uncanny ability to reach and touch each participant through his seminars and his books...
” Cal DeSouza, CEO Belleview Communities
“...when a presenter affects us on a personal level it is very memorable...
” Colleen Adams, Senior Manager Business Development, Bank Of Montreal
“...I have a better understanding and an increased knowledge of how a true leader conducts himself and what one is...
” Frank Marsden, Wells Fargo
“Fred, is one of the best on the planet. He is passionate, dynamic, and his messages are inspiring to all...
” Gary Mauris, Dominion Lending - President / Owner
“Fred's session on the Personalities and Communication Styles completely changed how our employees communicated with each other and our clients…” George De La Rosa, CEO - Luminus Financial
“The magic was when he was on stage. He talked for 3 hours on personality profiles, personal branding, and EQ...
” Glenn Mandziuk, CEO - Thompson Okanagan Tourism Association
“Dear Fred, a ton of excellent feedback...your presentation on leadership really hit the mark...
” Kevin V. Lutz, Regional Sales Manager, Mortgage Specialists, Royal Bank Of Canada
“...great insight that was relevant to our everyday industry...Fred made everyone accountable for their implementation...
” Michelle Depaul, Events Coordinator, RE/MAX of Western Canada
“...your session was, by far one of the most impactful...
” Patrick Nelson, Director, Public Affairs and Communications, Ontario Medical Association
“...changed my life for the better. I am much happier both at work and at home...
” Paul Cardwell, BMW
“He left a lasting... The results from Fred's session gave added value to our consultants
” Paul M. Demay, R.F.P., CFP, FCSI, Regional Director - Okanagan Region, Investors Group Financial Services Inc
“...brought back to MBABC to speak over four times...you are guaranteed that all attendees will walk away with useful tools...
” Rob-Regan Pollak, Education Co-chair, Mortgage Brokers Association Of BC
“I'm not sure how to sum up what you did for me, but what you did for me was and is priceless.” Ryan Miles, West Jet
“...a very energetic and interactive program...his knowledge of the sales process was extensive...
” Stephan Fernandes, NorthWest Mutual Funds, Customer Service Manager
“...you related your examples to our business, our roles, our staff - how it affects our business and our personal lives...
” Tricia, Retention Manager - CIBC Banking
“We received some of the best feedback we have received from a speaker... He made people think in ways they never thought of...
” Weldon LeBlanc, CEO - Kelowna Chamber Of Commerce
Your Path To Awareness
3 things McDonald's did to increase sales by 10% in a down economy
Posted: 12-Jan-2014 Category: Business
There are few brands that have had as much advertising success as McDonald's. With iconic campaigns like "You Deserve a Break Today" and "We Love to See You Smile," it's clear that there is plenty to learn from the golden arches when it comes to advertising success.
Just consider McDonald's current advertising campaign. The "I'm Lovin' It" campaign was launched in 2003. McDonald's integrated the campaign on all levels, not only using the slogan in its commercials and billboards, but also incorporating it into its cups, wrappers, and food containers.
To complete the effort, McDonald's revamped the look of its products, incorporated new faces in its marketing, and recorded a fresh jingle for its television spots.
While this kind of widespread marketing shift takes time and money, the dividends are certainly obvious.
Even after seven years, "I'm Lovin' It" is still pulling in the numbers.
In fact, while many other businesses have struggled in the economic downturn, McDonald's saw a 10 percent climb in its sales in 2010.
When looking at the "I'm Lovin' It" campaign, there are a few important lessons to consider in your own advertising efforts.
An advertising campaign should be comprehensive.
McDonald's "I'm Lovin' It" campaign impacted the company on all fronts. Not only did McDonald's utilize the theme in its commercials and billboards, but it incorporate the ad campaign into all aspects of its business.
By making its advertising comprehensive, McDonald's was able to fully immerse consumers, making their products that much more memorable. In your own advertising, remember to incorporate a new campaign into all aspects of your business in order to glean the full effects.
Good advertising should be multifaceted.
A strong advertising campaign will work on multiple levels. For "I'm Lovin' It," McDonald's not only came up with a catchy slogan, but worked hard to incorporate fresh faces, updated product pictures, and an appealing musical jingle.
To give your advertising its best chance of success, remember that advertising reaches people in different ways.
McDonald's uses their advertising campaign to appeal to all the senses, therefore creating advertising that yields results. By creating multifaceted advertising, your business can see similar results.
When sales are up, keep with what works.
Even though the "I'm Lovin' It" campaign is nearly a decade old, McDonald's has not abandoned it. The reason is pretty simple: if sales are still gaining, then the campaign must be working.
An ad campaign should not be dictated by how long it has been running, but by how well it has impacted sales.
If your advertising campaign is working, stick with it. If it's not having much effect, change it, even if it hasn't been in place very long.